Project Description
A client whose brand name has a strong history in the metallurgical industry wanted to revitalize themselves. In over several decades, they never once had a marketing department or a sales team. They were just the “go-to” business for that particular industry need.
Our decision was to showcase their modernized branding with a contrast of rusted metal. It’s not unlike those who place a rustic accent piece in an otherwise brand new modern home. We wanted their branding to say “We’re back for your business, but we’ve been around a long time. We have decades of experience and a whole new attitude.” The first day when Predi met them at their Houston location, we took several images to utilize in their marketing materials over the next few months.
They asked that we create a new logo design for them that was relatively similar to their old one.
