Project Description
Our client Psychemedics is the leader in hair testing for drug use. They have strict protocols that their collectors must follow in order to have a valid sample. Predi Designs was tasked with animating a video that walks the collector through the process, step by step, answering all the questions they may have along the way.
The narration was completed before any planning was done, so the script was finalized and we had to work around it. The mixture of 2D and 3D elements was our way of keeping the time cost low, and keeping interest levels high. A lot of moving visuals, clear and well defined, help the viewer understand what’s expected of them. There were several areas where we needed to get videos done as well to show real world examples of things that can’t be expressed via animation.
