Project Description
Safer Systems sells a software that can utilize weather information and gas detection hardware to track a chemical gas leak and predict its path in order to evacuate people in the afflicted areas.
It was important for us to focus on the target audience for the sales department, environmental safety managers.
We then gathered as much information on environmental safety managers as we could. Their age and gender were a big factor. Most were older men who had children and grandchildren. We appealed to their parental instincts. It was important for us not to dance around the severity of a toxic gas leak if this appeal were to work.
