A Brief Look WITH

We created a continent wide social campaign that replaces famous landmarks with valves, blending 3D renders and photo compositing. We are honored to visualize expansion with craft, humor, and precise technical authenticity.

categories

Brand Identity & Visual Strategy
Custom Illustrations & Creative Concepts
Digital & Social Media Graphics
Packaging & Environmental Design

Software & Skills

3D Modeling
3D Rendering
Adobe Photoshop
Brand Strategy
Keyshot 3D
Photo Manipulation
Social Media Expertise

3D Modeling
3D Rendering
Adobe Photoshop
Brand Strategy
Keyshot 3D
Photo Manipulation
Social Media Expertise

Color Palette
#00aad1
#ee9127
#b2b2ba
#FFFFFF
#000000
#398599
Project Year

| 2023

Italy, Pisa, Fontana dei Putti foreground and Leaning Tower background, with a marble like valve replacing the sculpture on the pedestal. Matching direction of light, reflectance, and soft stone wear sells the illusion without breaking architectural scale.

Italy, Pisa, Fontana dei Putti foreground and Leaning Tower background, with a marble like valve replacing the sculpture on the pedestal. Matching direction of light, reflectance, and soft stone wear sells the illusion without breaking architectural scale.

client

Chaoda USA

Chaoda EU and Chaoda USA manufacture industrial valves for critical applications across energy, chemical, and infrastructure markets, combining engineering expertise, responsive service, and reliable global distribution with regional sales and technical support.

Project Year

2023

France, a painterly scene with a hand at canvas rendering the Eiffel Tower beside a resting ball valve. Subtle brush textures on the canvas frame the industrial form, blending illustration and reality in a calm, gallery like moment.
France, a painterly scene with a hand at canvas rendering the Eiffel Tower beside a resting ball valve. Subtle brush textures on the canvas frame the industrial form, blending illustration and reality in a calm, gallery like moment.
Spain, Plaza de la Puerta del Sol, King Carlos III equestrian statue reinterpreted with a valve. Fine weathering, gentle oxidation hints, and edge highlights echo the original copper and bronze, aligning the new object with centuries old material character.
Spain, Plaza de la Puerta del Sol, King Carlos III equestrian statue reinterpreted with a valve. Fine weathering, gentle oxidation hints, and edge highlights echo the original copper and bronze, aligning the new object with centuries old material character.

Renaissance

Renaissance

Summary

Predi Designs matched the perspective, lighting, and materials to integrate Chaoda's valves into European landmarks convincingly, from Pisa to London, Madrid, Paris, and Edinburgh. Each piece maintained consistent posing and treatment, supported by careful color work and local atmospheric cues. The result invited regional pride and industry conversation, reinforcing presence without relying on heavy copy. Comments and shares reflected genuine delight, while the visuals stayed on brand. For our team, it showcased the range of our On-Demand Creative Services and our ability to execute open-ended requests.

After release, the series delivered a playful, high craft campaign that still respected engineering truth.

Project Goals & Purpose

Our client wanted to let their customers know about a large business decision, but had no idea how to go about it. They gave Predi Designs a request and told us to "have fun with it." Boy, did we have fun with it.

From a marketing perspective, we set out to announce regional presence with concept art that Europeans would recognize instantly and enjoy sharing. Before production, we mapped a creative approach that balanced imagination with discipline. Each composition needed to look like it could truly exist on location, which meant accurate camera matching, material studies, and weather aware color grading. We also established consistency rules so that every country’s image felt like part of the same series, while leaving room for local nuance and humor.

Operationally, we planned an efficient pipeline for rapid iterations, because public landmarks demand precise edits and approvals. Our graphic design subscription service supports this cadence, giving predictable access to modeling, rendering, and compositing without spinning up a new vendor each time. To drive engagement, we emphasized before and after reveals, subtle storytelling lines in captions, and a clean headline system that anchored the brand message. We chose varied creative angles, such as painterly treatment in France, to keep the carousel fresh while maintaining continuity. The goal was to spark regional excitement, earn organic reach, and present a capable industrial brand with personality, all while demonstrating the same precision expected in valve design and deployment.

  • Match-location authenticity
    Capture true perspective, horizon alignment, and lens behavior, then study local light direction and bounce so the inserted valve feels native to the scene, preserving architectural scale and atmospheric depth in every country specific composition.
  • Material and weather realism
    Build believable metals, stone, and patina with calibrated reflections and micro surface texture, then grade for local haze, warmth, and sky conditions, ensuring the valve inherits the same environmental story as the landmark around it.
  • Audience engagement design
    Use before and after frames, playful headlines, and country tags to encourage comments and shares, guiding regional audiences to recognize their city, feel represented, and associate the brand with thoughtful, high quality craft.
United Kingdom, Trafalgar Square, a lion transformed into a swing check valve. Bronze tonality carries subtle greens in the shadow channels, and post render grading preserves warmth from the surrounding stone, bringing the statue’s familiar mood into the new form.
United Kingdom, Trafalgar Square, a lion transformed into a swing check valve. Bronze tonality carries subtle greens in the shadow channels, and post render grading preserves warmth from the surrounding stone, bringing the statue’s familiar mood into the new form.

Challenges

Landmark compositions leave no place to hide. The Pisa scene required replacing sculpture with a valve perched convincingly on the pedestal while keeping the Leaning Tower’s geometry honest. Matching bronze, stone, and painted metals across countries demanded careful shader work. Weathering and oxidation patterns needed restraint, and every integration had to withstand close inspection. The volume of images also required a disciplined, repeatable pipeline so quality never dipped as deadlines approached.

Solutions

We established a fixed lighting rig for renders, then matched cameras to each photograph using horizon lines and architectural cues. Material libraries covered marble, bronze, and painted steel, with subtle specular and bump detail. Weathering was hand painted to echo local wear patterns. We composited in Photoshop with contact shadows and reflection passes, plus depth aware color work. Delivered as a campaign toolkit, the series demonstrates how a Subscription-Based Design Agency can combine creative bravery with operational rigor, inviting teams to engage our Design Retainer Service for future regional stories.

Scotland, Ross Fountain in Edinburgh, where green and yellow accents demanded careful hue matching. The valve inherits the fountain’s saturated palette while specular control keeps the surface believable in a high contrast park environment.
Scotland, Ross Fountain in Edinburgh, where green and yellow accents demanded careful hue matching. The valve inherits the fountain’s saturated palette while specular control keeps the surface believable in a high contrast park environment.

Bring ambitious regional stories to life, start your graphic design subscription service with Predi Designs!

Bring ambitious regional stories to life, start your graphic design subscription service with Predi Designs!

... and most importantly

Client Reception

The team loved the freedom and polish, noting how each city sparked local pride and conversation. Internal stakeholders appreciated the balance of humor and credibility, and the series performed well as a timed rollout. The craft level made the illusions feel plausible, which helped comments trend positive and brand aligned.

  • Across multiple projects, timelines, and evolving priorities, Predi Designs has always delivered on time and often exceeded expectations.

    Robbie Tinn
    Vice President of Europe
    Chaoda USA

Additional Images

United Kingdom, Trafalgar Square, a lion transformed into a swing check valve. Bronze tonality carries subtle greens in the shadow channels, and post render grading preserves warmth from the surrounding stone, bringing the statue’s familiar mood into the new form.
Italy, Pisa, Fontana dei Putti foreground and Leaning Tower background, with a marble like valve replacing the sculpture on the pedestal. Matching direction of light, reflectance, and soft stone wear sells the illusion without breaking architectural scale.
Scotland, Ross Fountain in Edinburgh, where green and yellow accents demanded careful hue matching. The valve inherits the fountain’s saturated palette while specular control keeps the surface believable in a high contrast park environment.
Spain, Plaza de la Puerta del Sol, King Carlos III equestrian statue reinterpreted with a valve. Fine weathering, gentle oxidation hints, and edge highlights echo the original copper and bronze, aligning the new object with centuries old material character.
France, a painterly scene with a hand at canvas rendering the Eiffel Tower beside a resting ball valve. Subtle brush textures on the canvas frame the industrial form, blending illustration and reality in a calm, gallery like moment.

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