Project Description
This catalog was made for Enersafe in 2016, and took a lot more effort than meets the eye. Our first request, a report on all the products that Enersafe sold. We utilized sales numbers and total revenue to filter their list of 4000 products down to 100. Doing so helped organize the categories we would showcase, minimize clutter, and prioritize the top sellers.
Product photography was performed for several of the highest sellers of each category in order to provide them with a visual edge. While working on this project, 50+ products were cut with precision to have a completely transparent background, creating a library of images for any future projects that may need them. Almost every image you see in the catalog has been manipulated with Photoshop in some way to better suit its purpose.
Catalogs are an important tool for the sales department, so naturally we spoke regularly with sales staff to get their perspective.
