Predi Design collaborated with several McCord teams to produce a suite of environmental designs, from wall murals and 3D lobby renderings to trail maps and branded game boards, creating cohesive visual touchpoints across McCord’s rapidly growing campus.
Over the years, we've designed a series of bold, wide-format billboards and posters for McCord’s seasonal events and restaurant promotions, balancing brand voice with fast readability for drivers and passersby.
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Before we even touch sketches, fonts, or clever symbolism, it helps to admit one simple thing, logo work messes with people’s heads. It’s one of the few creative tasks where taste, ego, fear, and pride all show up to the meeting at the same time. Everyone wants a result that feels obvious, but the route to “obvious” is usually a pile of awkward drafts, second guesses, and sudden strong opinions from someone who has never cared about design until now. That emotional mix is why the process can feel slower, louder, and strangely personal compared to other projects. If you’ve ever wondered why a tiny graphic can spark a full-on committee debate, welcome, this is that part of the ride.
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