A Brief Look WITH

Over the years, we've designed a series of bold, wide-format billboards and posters for McCord’s seasonal events and restaurant promotions, balancing brand voice with fast readability for drivers and passersby.

categories

Custom Illustrations & Creative Concepts
Marketing Collateral & Communications
Packaging & Environmental Design

Software & Skills

Adobe Illustrator
Adobe Photoshop
Advertising Strategy
Brand Strategy
Branding
Concept Development
Environmental Design
Layout Design
Photography
Poster Design
Print Design
Real Estate Marketing
Typography
Vector Illustration

Adobe Illustrator
Adobe Photoshop
Advertising Strategy
Brand Strategy
Branding
Concept Development
Environmental Design
Layout Design
Photography
Poster Design
Print Design
Real Estate Marketing
Typography
Vector Illustration

Color Palette
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#0c5081
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Project Year

| Various Years

Redemption Square's "Don’t Miss The Action" campaign paired lifestyle photography and dancing silhouettes with a colorful branded splash, creating one of our boldest, cleanest layouts in the collection.

client

McCord Development

McCord Development is a Houston-based real estate development firm responsible for the creation and growth of Generation Park and Redemption Square, blending community, commerce, and culture.

Project Year

Various Years

A full look at the First Friday Night Market billboard, using neon line patterns and geometric structure to evoke a retro nightlife vibe.
Liberty on the Lawn’s billboard included layered event details for a massive community gathering with fireworks, vendors, and entertainment.

Presence

Presence

Summary

This collection of wide-format billboard and poster designs was created to capture attention and shape the personality of McCord’s biggest seasonal promotions. From the vivid lines of First Friday Night Market to the dynamic imagery in Don’t Miss The Action, every layout emphasized clarity and brand presence. Some designs were direct and minimal, others had more copy and needed typographic finesse. Each solution reflected the energy of the event it supported while staying readable, bold, and on-brand.

Project Goals & Purpose

Large-format advertising is about speed, communicating a full idea in under five seconds. Our job was to create event visuals that didn’t just fill space, but sparked curiosity and attendance. Working with McCord’s marketing team, we developed a series of adaptable templates and concepts that could stretch from signage to social. Each campaign required a different voice, Juneteenth had texture and heritage, while Friday Night Market channeled nightlife and geometric rhythm. As a design subscription partner, we stepped in where needed, bringing creative consistency to a rotating calendar of events. Our Corporate Design Solutions help real estate and community brands like McCord show up at scale, on time, and on message.

  • Capture Attention in Seconds
    Drivers only have a few seconds to register a billboard. Our layouts used bold visuals and minimal text to stand out at a glance whenever possible.
  • Balance Event Info and Design
    Many of these events required detailed info, including date, time, and activities. Our challenge was presenting it clearly without overwhelming the visual message.
  • Design for Multiple Sizes and Uses
    These billboards often rotated through different formats, from large-scale highway placements to onsite posters. We built every design to adapt without losing clarity.
The Fiesta in the Square poster emphasized rhythm and festivity through saturated colors and layered paper-cut style elements, delivering a high-energy invitation for the event.

Challenges

Many billboard layouts were constrained by how much copy the client needed to include. Unlike pure branding pieces, these often had to feature event schedules, times, and descriptions without losing visual clarity. Balancing that much content while keeping the viewer’s attention at 60 mph, or on foot, was a unique creative challenge. We also had to shift tone frequently, from nightlife and festivity to community and remembrance, all within the same promotional calendar.

Solutions

We adapted our design approach based on how much content each billboard needed. For high-impact campaigns like Don’t Miss The Action, we emphasized striking visuals and concise headlines. For layered messages like Liberty on the Lawn or NYE, we built clear typographic structure and focused on layout rhythm. By providing McCord with on-demand creative, we could stay ahead of their seasonal needs and adjust quickly based on direction, feedback, and placement.

This Juneteenth campaign featured distressed textures and a “weathered” look, designed to speak visually to the raw history and unfiltered celebration that defines the spirit of the event.

Want your message to rise above the noise? Subscribe and let us design outdoor campaigns that get noticed from any distance.

Want your message to rise above the noise? Subscribe and let us design outdoor campaigns that get noticed from any distance.

... and most importantly

Client Reception

McCord’s team has continued using these billboards as seasonal staples. They frequently cite our ability to translate each event’s unique message into clear, branded visuals that grab attention and stay consistent across formats.

  • Predi's knack for delivering high-quality collateral has elevated our brand to new heights.

    Roman Avila
    Social Media Manager
    McCord Development

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