Before starting, our purpose was to design a social system that could adapt to leadership storytelling, service education, and recruitment without losing authenticity. We planned content pillars that balanced people, safety, and technology, then built an asset library that could scale quickly across platforms and variable aspect ratios.

The “Where in the Field is Stuart Bodden?” campaign was designed to introduce Ranger Energy’s new CEO in a way that felt approachable and genuine. Rather than relying on formal announcements, Stuart traveled directly to field sites across the company, meeting crews in person and building real connections with the people who make Ranger run. Predi Designs turned this initiative into an interactive experience by creating a digital corkboard-style social media campaign, where employees could track his visits, share photos, and engage with the journey online. The result was a memorable, company-wide event that celebrated leadership visibility while strengthening the bond between field teams and corporate offices.

Our role as designers on retainer was to deliver continuity and speed, not one off hero pieces. We wanted a predictable cadence that supported brand lift, hiring needs, and sales. For leadership, we aimed to show presence in the field and attention to crews. For operations, we sought to reuse 3D rigs and components to explain technical value clearly. For HR, we prepared templates and layered graphics that attract candidates for wireline and fishing. For marketing, we established a style where Ranger yellow guides the eye, and everything else stays restrained for clarity. Tango and Echo would sit naturally within this system as innovation highlights, with icons and succinct copy that remove friction. If your team needs social content that flexes with your priorities, our Design Retainer Service and On-Demand Creative Services combine strategy, production, and iteration in one reliable partnership.