A Brief Look WITH
We transformed Cooper Valves’ product literature by modernizing their catalogs and creating a distinctive brand identity that set them apart from competitors. Using 3D renderings, engineering drawings, and blueprint-inspired layouts, we crafted a visually striking and technically precise suite of marketing materials.
categories
Brand Identity & Visual Strategy
Custom Illustrations & Creative Concepts
Marketing Collateral & Communications
Software & Skills
3D Rendering
Adobe Illustrator
Adobe Photoshop
Branding
Client Collaboration
Digital Layering Techniques
File Export & Optimization
Keyshot 3D
Print Design
SolidWorks
Technical Illustration
3D Rendering
Adobe Illustrator
Adobe Photoshop
Branding
Client Collaboration
Digital Layering Techniques
File Export & Optimization
Keyshot 3D
Print Design
SolidWorks
Technical Illustration
Color Palette
A complete literature overhaul, presenting a consistent brand identity across product sheets, catalogs, and marketing materials.
Innovation
Innovation
Summary
Cooper Valves needed a major brand refresh to modernize their product catalogs, IOMs, and technical literature. By leveraging 3D product renderings and creating a signature blueprint aesthetic, we positioned their materials on par with the industry’s top players. This transformation not only improved visual appeal and readability but also inspired competitors to adopt similar standards. Our work established Cooper Valves as a forward-thinking brand, with a cohesive, engineering-focused design that resonated across every product sheet.
Project Goals & Purpose
The primary goal of this project was to elevate Cooper Valves’ branding and set a new visual standard in the industry. By implementing high-quality 3D renderings, we provided a technically accurate yet aesthetically polished presentation. The blueprint concept became a recognizable motif, reinforcing Cooper Valves as a brand synonymous with precision and innovation.
Additionally, the IOM guides improved the user experience, ensuring that every valve shipped with clear, well-structured documentation. This project demonstrated how strategic design choices could not only improve marketing materials but also enhance customer satisfaction and usability.
3D visualization, blueprint branding, and technical clarity were at the core of this transformation.
Challenges
Modernizing technical product literature for an engineering-heavy industry was a challenge, as many competitors relied on outdated vector drawings and text-heavy sheets. We needed to create a visual system that maintained technical integrity while improving readability and engagement.
Additionally, transitioning from traditional 2D graphics to 3D renderings required extensive adaptation of SolidWorks models for marketing purposes.
Solutions
We introduced a blueprint-driven layout that positioned each 3D-rendered valve as the centerpiece of its own engineering drawing. This established a modern, high-tech identity while keeping the designs clean and informative.
Our 3D cutaways revolutionized how product data was presented, making it easier to understand. The IOM guides ensured customers had access to clear, structured instructions, improving the user experience and reducing installation errors.
Client Reception
Cooper Valves was thrilled with the results, as the refreshed catalogs helped them stand out among competitors. The blueprint branding concept quickly became a recognizable industry standard, and the new 3D visuals influenced other companies to rethink their marketing materials.
Additional Images
Watch Now!
This video was designed originally as a way to silently go through the catalog on loop on displays during trade shows. It was an effective way to limit the need for physical catalogs, which our client was finding to be a hassle to print and an unnecessary expense in a digital world. It serves well on this page as a brief showcase of what Predi Designs can do for your business when it comes to showcasing your products.
Matt Ackerman, Owner of Predi Designs
