A Brief Look WITH
After seeing Predi Designs' work for Ranger Energy Services, Torrent Energy Services sought to elevate their branding and marketing materials with 3D product models and spec sheets. Using bold visuals and a cohesive brand identity, we helped strengthen their position in the industry.
categories
Software & Skills
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Blender
Branding
Cinema4D
Client Collaboration
Color Theory
Keyshot 3D
Layout Design
Print Design
SolidWorks
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Blender
Branding
Cinema4D
Client Collaboration
Color Theory
Keyshot 3D
Layout Design
Print Design
SolidWorks
Color Palette
The final Torrent Energy Services branding materials showcase bold, high-quality visuals that strengthen their position in the oil and gas industry. The combination of 3D product renderings and structured layouts ensures clarity and professionalism.
client
Torrent Energy Services
Torrent Energy Services, a subsidiary of Ranger Energy Services, provides high-quality equipment and services to the oil and gas industry. Their focus is on delivering efficiency and performance through innovative engineering and top-tier product solutions.
Project Year
2018 - Present
Add-on
Add-on
Summary
Torrent Energy Services leveraged Predi Designs’ expertise in 3D modeling and brand identity to refine their marketing materials. As a subsidiary of Ranger Energy Services, they benefited from our subscription-based business model, which encourages including additional brands for a monthly fee, allowing them to integrate into an existing agreement for a streamlined approach to branding.
We crafted striking visual assets using their bold red color scheme, creating highly detailed 3D product renderings and technical spec sheets to aid sales teams and customers. The resulting materials ensure a cohesive, professional look that has significantly improved their brand presence. By working under the same design umbrella as Ranger Energy, Torrent has achieved brand consistency across all marketing efforts.
Project Goals & Purpose
Torrent Energy Services required an upgraded visual identity that aligned with their parent company while maintaining its distinct brand presence. Our on-demand creative services allowed them to take advantage of high-quality 3D product models, spec sheets, and marketing collateral without the need for an in-house design team.
Their sales teams needed materials that clearly communicated product specifications, making it easier for customers to identify the right equipment for their needs. We created highly detailed cutsheets with dimensional data to ensure precise communication of product dimensions, features, and benefits.
By integrating Torrent Energy Services into an existing design retainer service, we helped them achieve professional-grade marketing assets at a fraction of the cost of hiring multiple design firms. The improved branding enhances customer engagement, ensuring that all visual elements align seamlessly with their business objectives.
Challenges
Torrent Energy Services required marketing materials that were both highly technical and visually compelling. The challenge was to present complex product specifications in a way that was clear, engaging, and easy to understand for both technical and non-technical audiences.
Another challenge was ensuring that their branding remained consistent with Ranger Energy Services while still allowing Torrent to maintain its distinct identity. Striking the right balance between similarity and individuality required strategic design choices and careful implementation of color, typography, and layout.
Solutions
Predi Designs developed 3D product renderings that showcased Torrent’s equipment in precise detail, making their marketing materials both informative and visually striking. We also designed cutsheets with spec data, presenting complex technical information in a format that was both readable and professional.
By integrating Torrent into our brand design subscription service, we provided a cost-effective way for them to receive high-quality, cohesive marketing materials without the need for multiple design contracts. This solution ensured their sales teams had the right tools to communicate product details efficiently.
One challenge was balancing highly technical data with a sleek, readable design. This image captures an early iteration of the cutsheets before refining the layout for maximum usability.
Client Reception
Torrent Energy Services was extremely pleased with the outcome, noting the significant improvement in their branding and marketing materials. Their sales team found the cutsheets invaluable for helping customers make purchasing decisions, while leadership appreciated the cost-effective approach of utilizing Predi Designs’ subscription-based design agency.
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