A Brief Look WITH

Predi Designs developed detailed app screenshots for Ranger Energy's in-field applications, enhancing user engagement and guiding the final product design.

Project Year

| 2020

Ranger Energy Services, a leading provider in the oil and gas industry, developed the Ranger Live™ mobile platform to enhance field operations through a suite of specialized applications.

client

Ranger Live™ (Ranger Energy Services)

Ranger Energy Services specializes in well services, wireline services, and natural gas processing, offering innovative solutions to optimize oil and gas production. Their commitment to technology-driven services ensures safety and efficiency in field operations.

Project Year

2020

These applications assist field crews in data collection, equipment maintenance, and operational efficiency.
Incorporate Ranger's brand elements into the designs to maintain a cohesive visual identity across all platforms and materials.

Application

Application

Summary

Predi Designs collaborated with Ranger Energy Services to create app screenshots for their Ranger Live™ mobile platform. These visuals were instrumental in shaping the final application designs and were utilized across various public-facing channels to showcase Ranger's technological advancements.

Project Goals & Purpose

Predi Designs collaborated with Ranger Energy Services to create app screenshots for their Ranger Live™ mobile platform. These visuals were instrumental in shaping the final application designs and were utilized across various public-facing channels to showcase Ranger's technological advancements. To effectively communicate the functionality and user interface of these applications to stakeholders and potential users, they required high-quality visual representations.

Predi Designs was selected for this project due to our expertise in digital design and our ability to translate complex functionalities into intuitive visual formats. Our task was to develop app screenshots that not only depicted the applications' features but also aligned with Ranger's brand identity and appealed to their target audience. Understanding the critical nature of the applications, ranging from equipment maintenance tracking to safety compliance, we focused on creating designs that were both functional and visually engaging. We employed a clean layout with Ranger's brand colors, ensuring consistency across all platforms. Icons and navigation elements were designed to be intuitive, facilitating ease of use for field personnel who would rely on these applications in demanding environments.

Incorporating feedback from Ranger's technical team, we iterated on the designs to accurately reflect real-world usage scenarios. This collaborative approach ensured that the final visuals were not only aesthetically pleasing but also practical and representative of the applications' capabilities. The completed app screenshots served multiple purposes: they guided the development team in creating the final product, provided marketing teams with assets for promotional materials, and offered stakeholders a clear vision of the technological advancements Ranger was implementing.

  • Visual Representation of Functionality
    Develop app screenshots that accurately depict the features and user interface of Ranger's applications, ensuring clarity and appeal for end-users.
  • Brand Consistency
    Incorporate Ranger's brand elements into the designs to maintain a cohesive visual identity across all platforms and materials.
  • User-Centric Design
    Create intuitive and accessible designs that facilitate ease of use, considering the challenging environments in which field personnel operate.
Ranger Energy Services enhanced their field operations by providing real-time data access for their crews out in the field. Predi Designs crafted visuals to better illustrate the concept to investors.

Challenges

One significant challenge was designing app interfaces that conveyed complex data in a user-friendly manner. Field personnel require quick access to critical information, so the designs needed to balance detail with simplicity. Additionally, ensuring that the visuals were adaptable for both development guidance and marketing purposes required a versatile design approach.

Solutions

To address these challenges, we conducted user experience research to understand the specific needs of field operators. This informed our design choices, leading to the use of clear icons, concise text, and an intuitive layout. We also created scalable vector designs, allowing for seamless adaptation across various mediums without loss of quality or clarity.

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... and most importantly

Client Reception

Ranger Energy Services expressed profound appreciation for the app screenshots, noting that they effectively bridged the gap between conceptual ideas and practical application. The designs were praised for their clarity, adherence to brand identity, and their role in expediting the development process.

Marketing teams also reported positive feedback, highlighting the visuals' impact in promotional campaigns and stakeholder presentations.

  • Communications & Branding Manager

    Ranger Energy Services

  • They are fast, creative, and deliver sharp designs.

    Lucha Morales
    Communications & Branding Manager
    Ranger Energy Services

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"We also managed to put together another animation to highlight the short-lived Ranger Elite brand which has a section dedicated to showcasing the Ranger Live technology in action. The nice thing about long-term subscriptions is that we build up hundreds of useful assets for marketing purposes over the course of time which can be utilized in any situation that applies."

Matthew Ackerman, Predi Designs

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