A Brief Look WITH

We built sales catalogs for Ranger’s wireline and fishing tools, starting with accurate 3D models and ending with spec driven pages that help engineers and buyers understand benefits quickly. We are proud of the realism and clarity.

categories

Brand Identity & Visual Strategy
Marketing Collateral & Communications

Software & Skills

3D Modeling
3D Rendering
Adobe InDesign
Adobe Photoshop
Branding Compliance
Client Collaboration
Keyshot 3D
Layout Design
Lighting & Texturing
Product Photography

3D Modeling
3D Rendering
Adobe InDesign
Adobe Photoshop
Branding Compliance
Client Collaboration
Keyshot 3D
Layout Design
Lighting & Texturing
Product Photography

Color Palette
#fdcd09
#24201f
#f4f5f9
#FFFFFF
#aaa9a4
#2e2c2d
Project Year

| 2023

Close up cover crops of components emphasize textures, coatings, and machining marks, turning small details into confident signals of quality, while interior pages prioritize clear benefits, straightforward diagrams, and easy to follow tables.

Close up cover crops of components emphasize textures, coatings, and machining marks, turning small details into confident signals of quality, while interior pages prioritize clear benefits, straightforward diagrams, and easy to follow tables.

client

Ranger Energy Services

Ranger Energy Services delivers wireline, fishing, snubbing, and well service solutions across US basins, combining field expertise with engineered tools and responsive service to solve today’s complex well challenges.

Project Year

2023

A perspective composition pairs a plug mill with braided line, bringing the most intricate connection points toward the viewer while keeping overall geometry legible, so prospects immediately understand how the system functions in practical use.
A perspective composition pairs a plug mill with braided line, bringing the most intricate connection points toward the viewer while keeping overall geometry legible, so prospects immediately understand how the system functions in practical use.
We put together a performance brief to spotlight the company's proprietary spear, 3D modeled by Predi Designs, that succeeded in accomplishing impressive retrieval of capillary string where the competition failed.
We put together a performance brief to spotlight the company's proprietary spear, 3D modeled by Predi Designs, that succeeded in accomplishing impressive retrieval of capillary string where the competition failed.

Fidelity

Fidelity

Summary

We produced Ranger’s wireline and fishing tool catalogs with photoreal 3D renders, perspective layouts that showcase long tools, and two tier content pages that split selling benefits from technical specs. Real materials, textured surfaces, and controlled lighting give credibility, while structured tables deliver details that close deals. The result is persuasive, engineer friendly collateral that replaced legacy materials and supported a smooth post acquisition rollout for the new service line.

Project Goals & Purpose

The brief called for catalogs that make long, technical tools easy to evaluate and buy. Before building pages, we modeled each product to near photographic accuracy, dialing in textures, edge wear, and bump maps so lighting reveals form without flattening surfaces. Because the tools are long and thin, we planned perspective compositions that present both ends in one frame, creating scale and orientation without shrinking the product. Content flow needed to respect two audiences. Buyers get concise benefits and use cases up front. Engineers get complete specifications, tolerances, and tables immediately after. We designed the system to scale quickly as new tools arrive, so templates, color semantics, and label rules stay consistent across the catalog family.

This is Corporate Design Solutions applied to heavy technical content, supported by our monthly creative partnership that functions like a Design Retainer Service. For teams that need predictable updates and on call production, the cadence keeps collateral current without sacrificing craft, and the look remains unmistakably Ranger even as product lines expand.

  • Photoreal Product Accuracy
    Build high fidelity 3D models with real world materials, controlled lighting, and subtle surface detail so the renders carry the trust of photography, reduce doubt during evaluations, and eliminate the need for risky field shoots.
  • Perspective That Sells
    Solve the long and thin form factor by composing dynamic, dual end perspectives that reveal connection points and critical features, allowing larger hero graphics, clearer orientation, and stronger shelf appeal on covers and interiors.
  • Production Reliability
    Optimize files for print and digital, define safe zones and type sizes, and document export settings so every version remains crisp on screens, press stable in ink coverage, and simple to localize for regional requirements.
Another spread presents two different tools in opposing perspectives, each revealing the far end that would be less visible in a flat side view, while slight footer overlaps add depth and motion without compromising legibility or print safety.
Another spread presents two different tools in opposing perspectives, each revealing the far end that would be less visible in a flat side view, while slight footer overlaps add depth and motion without compromising legibility or print safety.

Challenges

The product geometry made full length images feel small on the page, so framing had to add scale without distortion. Some stakeholders were skeptical of 3D due to past low quality experiences. The catalogs were text heavy and specification dense, which risked visual fatigue. Legacy Patriot branding elements lingered in early references. Leadership needed content quickly to support the newly acquired services, while engineering required accuracy in all labeled details and tables.

Solutions

We built precise 3D models and used lighting to emphasize texture and edges, then composed dual end perspectives that show both sides clearly in one scene. A two page pattern separates benefits from specifications, keeping reading paths clean. Master templates standardized grids, color semantics, and annotation rules. We validated dimensions and labels with engineering before lock. Close up cover crops created visual interest while interior pages carried the depth. Supported by our On-Demand Creative Services, the system updated smoothly as tools and data changed, and our Brand Design Subscription Service kept production predictable for future expansions.

A two page spread shows a hero tool on the left and complete specifications on the right, separating persuasion from proof, which mirrors real sales conversations and streamlines the handoff between business development and engineering.
A two page spread shows a hero tool on the left and complete specifications on the right, separating persuasion from proof, which mirrors real sales conversations and streamlines the handoff between business development and engineering.

Turn complex tools into clear sales stories, start your design subscription with Predi today!

Turn complex tools into clear sales stories, start your design subscription with Predi today!

... and most importantly

Client Reception

Ranger’s team praised the realism of the renders and the clarity of the page structure. Sales reported easier conversations with prospects who could see features quickly and then verify details in the adjacent specs. Engineering appreciated the accuracy and repeatable formatting. Leadership noted faster catalog updates and a cohesive look across the new wireline and fishing lines.

  • I initially had no marketing staff, so Predi Designs became my fractional marketing team.

    Mark Haubert
    Owner
    Tiger Consulting

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