A Brief Look WITH

We transformed a minimal Wix presence into a sales-focused website with gated literature, custom RFQ workflows, and industry visuals. We are honored to unify prior rebrand assets into a cohesive, measurable digital platform.

categories

Brand Identity & Visual Strategy
Digital & Social Media Graphics
Marketing Collateral & Communications

Software & Skills

3D Modeling
3D Rendering
Adobe Photoshop
Client Collaboration
Copywriting
Data-Driven Design
Keyshot 3D
SolidWorks
Technical Illustration
Web Design
WordPress

3D Modeling
3D Rendering
Adobe Photoshop
Client Collaboration
Copywriting
Data-Driven Design
Keyshot 3D
SolidWorks
Technical Illustration
Web Design
WordPress

Color Palette
#f77e03
#f3a73c
#383838
#FFFFFF
#f2f2f2
#714110
Project Year

| 2021

Industry pages use visuals that break borders to suggest scale and context. Aerospace, energy, and industrial applications are illustrated with cutaways and 3D elements that connect complex parts to familiar systems, encouraging exploration and inquiry.

Industry pages use visuals that break borders to suggest scale and context. Aerospace, energy, and industrial applications are illustrated with cutaways and 3D elements that connect complex parts to familiar systems, encouraging exploration and inquiry.

client

Belleville International

Belleville International manufactures precision Belleville disc springs and custom washer solutions for demanding applications across energy, aerospace, industrial equipment, and OEM markets, combining engineering support, quality control, and reliable distribution.

Project Year

2021

The final homepage showcases an industrial brand brought to life, with layered cross sections, precise product imagery, and clear conversion paths. Lead capture, downloads, and RFQ access are visible without clutter, reinforcing trust and next steps.
The final homepage showcases an industrial brand brought to life, with layered cross sections, precise product imagery, and clear conversion paths. Lead capture, downloads, and RFQ access are visible without clutter, reinforcing trust and next steps.
This stack of booklets thumbnail aligns with the rebrand, turning documents into a recognizable system, and the email gate ensures content distribution supports analytics and nurture efforts.
This stack of booklets thumbnail aligns with the rebrand, turning documents into a recognizable system, and the email gate ensures content distribution supports analytics and nurture efforts.

Conversion

Conversion

Summary

After launch, the Belleville International site became a practical sales engine. We replaced a single-page placeholder with structured content, industry storytelling, and multiple conversion paths. Visitors can request specialized parts through a detailed RFQ form, download literature via email-gated access, and explore applications supported by 3D visuals, cutaways, and parallax depth. The system measures leads, captures intent, and repurposes brand assets developed during the rebrand. Remote collaboration remained seamless, and the final result balances performance, clarity, and credibility. The client now has an industrial website that reflects their precision manufacturing, supports their team, and scales with future content.

Project Goals & Purpose

From a brand evolution perspective, our goal was to convert an informational placeholder into a credible sales tool that mirrors Belleville International’s precision manufacturing. Before kickoff, we defined the operational needs behind the interface, including lead routing, literature control, and an RFQ process tailored to highly specific, custom machined parts. The site needed to respect technical accuracy and reduce friction for engineers, while still guiding purchasing stakeholders who value clarity and responsiveness.

  • Lead Capture Architecture
    We will structure clear conversion paths that include RFQ submissions, gated downloads, and contact prompts, guiding different user types with tailored microcopy and hierarchy, while maintaining measurable funnels that help the sales team prioritize and follow up quickly.
  • Custom RFQ Workflow
    We will build a form that reflects real engineering conversations, with progressive disclosure for measurements, tolerances, finishes, and file uploads, reducing back-and-forth, and providing operations with cleaner inputs that improve quoting accuracy and response speed.
  • Industry storytelling
    We will showcase key applications, from aerospace to energy and downhole tools, using visuals that break borders and lend scale, helping non-engineers understand value while giving technical users confidence in product relevance and performance.

Challenges

The legacy site offered minimal content, which limited discovery and conversion paths, and the products required precise technical representation. Building a long-form RFQ without overwhelming users demanded careful planning. Coordinating across states, we also needed to organize a broad literature library and align stakeholders on taxonomy, while balancing visual depth with speed, accessibility, and maintainable components that a small internal team could support confidently.

Solutions

We replaced the single page with a modular structure, mapping journeys for engineers and buyers. The RFQ uses progressive steps, validation, and file uploads to capture detail without friction. Literature is gated with simple email access that fuels nurture workflows. 3D renders, cross sections, and parallax are tuned for legibility and performance. Our Design Retainer Service model, paired with On-Demand Creative Services, keeps improvements continuous, and invites teams seeking a reliable graphic design subscription service to engage with a partner that iterates quickly and measures results.

A closer look at the RFQ demonstrates progressive steps that request only what is necessary at each moment. Users can upload drawings and specify finishing details, reducing email friction and accelerating accurate responses from the team.
A closer look at the RFQ demonstrates progressive steps that request only what is necessary at each moment. Users can upload drawings and specify finishing details, reducing email friction and accelerating accurate responses from the team.

Turn one-page placeholders into lead engines, start your graphic design subscription service today!

Turn one-page placeholders into lead engines, start your graphic design subscription service today!

... and most importantly

Client Reception

Belleville International reported smoother lead qualification, better literature control, and more confident conversations with prospects. They valued the clarity of industry pages, the accuracy of visuals, and the practicality of the RFQ. Collaboration across states felt seamless, and the final site reflected their precision-driven brand. They described the rollout as organized, responsive, and refreshingly measurable.

  • Predi's services have been a tremendous asset to our company.

    Ralph Hardt
    President/Owner
    Belleville International

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