A Brief Look WITH
During the COVID-19 lockdowns, businesses had to quickly adapt to changing consumer behavior. We designed marketing materials, infographics, social media graphics, and PowerPoint presentations to help companies communicate new safety measures, curbside services, and online ordering options.
categories
Software & Skills
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Branding
Client Collaboration
Digital Ad Design
Layout Design
Motion Graphics
Powerpoint Design
Typography
Vector Illustration
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Branding
Client Collaboration
Digital Ad Design
Layout Design
Motion Graphics
Powerpoint Design
Typography
Vector Illustration
Color Palette
The final campaign materials effectively communicated COVID-19 business adaptations, ensuring customer retention and seamless service transitions.
Adapt
Adapt
Summary
As businesses scrambled to stay operational during the pandemic, Predi Designs stepped in to provide fast, reliable, and effective design solutions. We developed promotional campaigns for local restaurants shifting to online ordering and delivery, helping them establish a presence on DoorDash, Grubhub, and UberEats. Additionally, we created a robust set of COVID-19 infographics explaining the changing landscape—from workplace shifts to public safety protocols. Beyond digital outreach, we also designed materials for socially distanced events and assisted in corporate safety training presentations. Our swift response allowed businesses to remain visible and profitable during an era of uncertainty.
Project Goals & Purpose
When the world shut down, companies needed to act fast to maintain their customer base and revenue streams. As a subscription-based design agency, Predi Designs was already equipped to handle high volumes of urgent design needs remotely. Businesses, particularly small restaurants, struggled with the transition to online ordering platforms and curbside services. We crafted high-impact digital advertisements, website banners, and social media posts to make this transition seamless.
Beyond the restaurant industry, corporate clients required informational materials to educate employees and customers about new health protocols. Our design retainer service was instrumental in producing infographics and PowerPoint presentations that explained evolving workplace policies.
This project exemplified the necessity of having on-demand creative services available. Companies with an established design subscription had an advantage, they could pivot swiftly without delays. Our expertise in corporate design solutions ensured that no business was left behind due to poor communication or branding struggles.
Challenges
The biggest hurdle was the overwhelming demand for crisis-response branding materials. Companies needed design work urgently, and hesitation meant lost revenue. The pressure to deliver quality work at an unprecedented speed was intense. Additionally, shifting CDC guidelines and state mandates meant that our designs had to remain adaptable and frequently updated.
Restaurants, in particular, had a steep learning curve in moving to online delivery platforms. They needed ads that explained their new ordering options instantly and clearly. Meanwhile, corporate clients required precise and legally accurate training materials that met new OSHA regulations.
Solutions
Predi Designs prioritized speed and accuracy in every project during the pandemic. Our on-demand creative services allowed businesses to deploy COVID-related messaging quickly and effectively. We leveraged existing brand assets to maintain consistency while ensuring that our designs clearly communicated new safety measures and business pivots.
For restaurants, we produced highly targeted marketing graphics optimized for social media, encouraging customers to continue ordering. Our work helped businesses establish an immediate online presence. For corporate clients, we developed customized PowerPoint presentations for safety training, breaking down complex information into digestible, engaging visuals.
Ensure your business remains adaptable and visible with on-demand creative services. Subscribe today and keep your brand at the forefront, no matter the challenge!
Ensure your business remains adaptable and visible with on-demand creative services. Subscribe today and keep your brand at the forefront, no matter the challenge!
Client Reception
Businesses that partnered with Predi Designs during the pandemic saw faster adaptation to the new business landscape. Restaurant owners praised the engaging graphics that increased takeout orders, while corporate clients appreciated the clarity and professionalism of the safety training materials. Several new clients subscribed to our design retainer service after realizing the value of having immediate access to high-quality design work.
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