I have a firm stance when it comes to work-life balance. No marketing project is ever urgent enough to treat someone’s personal life as secondary. That includes mine and it definitely includes the people I work with. Marketing matters, but it is not life and death. I have worked in environments where that line gets blurred. Where everything is labeled urgent, timelines are ignored until the last minute, and the pressure gets passed down to whoever is expected to clean it up. Over time, that kind of workflow does not just hurt the quality of the work, it wears people down. It creates a culture where being available matters more than being effective. That is not something I am interested in building or participating in.

There is something challenging about being given a timeframe for a project by someone who does not fully understand the process. "Here are some quick notes. Should not take you more than 10 minutes." But how would they know?